Case Studies – Aston Martin
"Reply-to-Win was a huge success for Aston Martin, both in terms of consumer education and text message volume."
Aston Martin
Objective
To build awareness of Aston Martin’s value added services and then drive subscriber usage. Aimed at a target audience ranging from 24 to 45 year olds, Aston Martin recognised the need to build a powerful buzz-generating mobile marketing program to connect with hip mobile trendsetters.
Course of Action
Opt-in promotion included online banner advertising, retail point-of-purchase displays and email marketing.
Results
Text messaging was an important revenue stream for Aston Martin, driving Average Revenue Per User (ARPU).
"Reply-to-Win was a huge success for Aston Martin, both in terms of consumer education and text message volume."
Aston Martin
Objective
To build awareness of Aston Martin’s value added services and then drive subscriber usage. Aimed at a target audience ranging from 24 to 45 year olds, Aston Martin recognised the need to build a powerful buzz-generating mobile marketing program to connect with hip mobile trendsetters.
Course of Action
Opt-in promotion included online banner advertising, retail point-of-purchase displays and email marketing.
Results
Text messaging was an important revenue stream for Aston Martin, driving Average Revenue Per User (ARPU).