Case Studies – 1st Phonecards
"Users get a better experience, gaining increased customer loyalty from the overall ease of billing."
1st Phonecards
Objective
1st required a service that would allow their customers to top-up their calling cards via Premium SMS.
Course of Action
Implementation and testing in 2-3 days. Deployment over the first week.
Results
An 8% increase in overall sales. New un-tapped revenue streams from a previously un-tried billing solution led 1st to promote the SMS billing feature as a main feature.
"Users get a better experience, gaining increased customer loyalty from the overall ease of billing."
1st Phonecards
Objective
1st required a service that would allow their customers to top-up their calling cards via Premium SMS.
Course of Action
Implementation and testing in 2-3 days. Deployment over the first week.
Results
An 8% increase in overall sales. New un-tapped revenue streams from a previously un-tried billing solution led 1st to promote the SMS billing feature as a main feature.