xPay (PayForIt)
PayForIt (aka X-Pay) is a network-driven product enabling consumers to buy content with their mobile phones just by clicking on a “pay” button on a WAP page. It will offer a straightforward purchase process with better consumer protection than existing methods of buying from a WAP page using standard premium SMS.
PayForIt was developed through a strategic UK cross-mobile network operator initiative to promote a safe and trustworthy environment under which mobile phone users may purchase goods and services from the mobile internet and charge to their mobile phone. It aims to improve the consumer experience for one-time and subscription based services by introducing a safe, transparent and unified approach to mobile purchases.
PayForIt is changing the face of mobile payments and restoring consumer trust. The PayForIt product (once called X-Pay) is a content payment mechanism that bills straight onto the handset phone bill and will only deliver content to Pay-As-You-Go mobiles if there is sufficient funds, therefore we believe it turns speculative billing into true collectibles.
The Clear Advantages of PayForIt Technology
Request more information View our PayForIt Micro-Site
PayForIt (aka X-Pay) is a network-driven product enabling consumers to buy content with their mobile phones just by clicking on a “pay” button on a WAP page. It will offer a straightforward purchase process with better consumer protection than existing methods of buying from a WAP page using standard premium SMS.
PayForIt was developed through a strategic UK cross-mobile network operator initiative to promote a safe and trustworthy environment under which mobile phone users may purchase goods and services from the mobile internet and charge to their mobile phone. It aims to improve the consumer experience for one-time and subscription based services by introducing a safe, transparent and unified approach to mobile purchases.
PayForIt is changing the face of mobile payments and restoring consumer trust. The PayForIt product (once called X-Pay) is a content payment mechanism that bills straight onto the handset phone bill and will only deliver content to Pay-As-You-Go mobiles if there is sufficient funds, therefore we believe it turns speculative billing into true collectibles.
The Clear Advantages of PayForIt Technology
- Increased revenue per customer per WAP site visit
- Creates viral marketing via WAP site
- Can entice the user to remain on the WAP site for longer
- Increase customer satisfaction
- Offer variable price-point
- Become a recognised Trusted Payment Partner by the Network
- Leverage Mobile Network push on payforit brand
Request more information View our PayForIt Micro-Site

